H-Story

A Korean home appliance brand that is nowhere to be found in its domestic market has recorded annual sales of 560 billion KRW abroad. This brand is ‘Hyundai Electronics,’ a name that had vanished from South Korea since the 1990s. Alongside this revival, the brand business of Hyundai Corporation Holdings, which owns the trademark rights of the former Hyundai Electronics, continues to show robust growth.

Hyundai Corporation is set to penetrate the Indian eco-friendly energy market, home to 1.4 billion people, through an Original Equipment Manufacturing (OEM) model. Under this strategic partnership, Hyundai will apply its brand to products manufactured by external specialists, while Purever, a local water treatment expert, will manage distribution and after-sales services.

Home appliances sold under the ‘HYUNDAI’ brand by Hyundai Corporation Holdings are gaining significant popularity overseas. In the Colombian TV market last year, the brand that ranked third in market share (13.2%)—following Samsung (24.7%) and LG (17.4%)—was ‘Hyundai Electronics,’ a name that technically vanished from the home appliance market after the 1990s.

Hyundai Corporation (HC) Chairman Chung Mong-Hyuk has chosen “management buyouts” as the topic for this year. This is a strategy aiming to reduce trial and error when entering new businesses that HC is focusing on, such as automobile parts and recycling products.

At a Tesco Extra on the 5th (local time), located on the outskirts of London, products labeled Shiitake Mushrooms and Oyster Mushrooms were prominently displayed in the vegetable section. The mushrooms looked similar to those sold in Korea and had the same distinct flavors.